Hitachi Energy · Global
Complex rebrands across 300+ locations worldwide
Leading the client relationship and managing Hitachi Energy's global signage rebrand across more than 300 locations, each on its own timeline and tied to specific launch dates.
Independent rebrand & programme lead · UK / Italy
Making big rebrands feel simple.
I'm Richard, a freelance programme lead for multi-site rebrand and signage rollouts. From first site survey to the last sign going up, I keep clients, suppliers and local teams moving in the same direction.
300+
sites in a single global rollout
EN · IT
working bilingually in English and Italian
Client & agency
experience on both sides of the table
What I do
A rebrand touches every site you have. I make sure each one lands on time, on budget and on brand.
Rebrand rollout management
End-to-end programme leadership for multi-site signage and identity rollouts: planning, budgets, reporting and sign-off.
Supplier & site coordination
One point of contact between your brand team, sign makers, installers and site managers, so nothing falls between the gaps.
Cross-border delivery
Based between the UK and Italy and fluent in both languages, I'm comfortable running programmes across countries and cultures.
Selected work
BMW · Munich
Rolling out BMW's new dealership identity
Brought in as a specialist project manager when BMW launched its brand-new dealership concept, setting up the rebrand programme in Munich: the portals, implementation timelines and site requirements.
Global manufacturer · Italy · Current
Turnkey rebrand projects across Italian sites
Currently leading turnkey rebrand projects in Italy for a global manufacturer following a change of ownership, managing everything from survey to installation on the ground.
How I work
-
01
Plan
Scope, budget and a realistic timeline, agreed up front.
-
02
Survey
Every site checked, so the right sign goes in the right place.
-
03
Produce
Designs signed off, suppliers briefed, quality checked.
-
04
Install & close
Installs tracked site by site, with clear reporting to the finish.
Hi, I'm Richard
A rebrand looks simple from the outside: new logo, new signs. Behind it sit hundreds of sites, dozens of suppliers, local permits, budgets and stakeholders who all need to agree. That's where I come in.
For many years I've worked with leading brand implementation companies, including Principal Group and VIM Group, as a Senior Project Manager and Team Lead. So I understand what clients need, and what suppliers need to deliver it.
I split my time between the UK and Italy and work bilingually in English and Italian.